不靠运气致富

Seek wealth, not money or status. Wealth is having assets that earn while you sleep.追求财富，而不是金钱或地位。财富是拥有在你睡觉时也能为你赚钱的资产。

Money is how we transfer time and wealth. Status is your place in the social hierarchy.金钱是我们转移时间与财富的工具。地位是你处在社会等级中的位置。

Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.要明白靠合乎道德的方式创造财富是完全可能的。如果你暗中蔑视财富，财富就会远离你。

Ignore people playing status games. They gain status by attacking people playing wealth creation games.理会那些玩地位游戏的人。他们通过攻击玩财富创造游戏的人来获取自己的地位。

You are not going to get rich renting out your time. You must own equity—a piece of a business—to gain your financial freedom.靠出租自己的时间是无法致富的。你必须拥有股权——即某项业务的一股份额——才能获得财务自由。

You will get rich by giving society what it wants but does not yet know how to get. At scale.通过向社会提供它想要但还不知道如何获取的东西，你就能致富。而且要大规模地提供。

Pick an industry where you can play long term games with long term people.选择一个你可以与长期主义者一起玩长期游戏的行业。

The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet.互联网极大地拓展了职业发展的可能性空间。大多数人至今还没有意识到这一点。

Play iterated games. All the returns in life, whether in wealth, relationship, or knowledge, come from compound interest.玩重复进行的迭代游戏。人生中的所有回报，无论是在财富、关系还是知识方面，都来自于复利。

Pick business partners with high intelligence, high energy, and, above all, high integrity.选择商业伙伴时，要看重高智商、高能量，而最重要的是高诚信。

Do not partner with cynics and pessimists. Their beliefs are self-fulfilling.不要与犬儒主义者和悲观主义者合作。他们的信念往往会自我实现。

Learn to sell. Learn to build. If you can do both, you will be unstoppable.学会销售。学会构建。如果你两者兼备，你将不可阻挡。

Arm yourself with specific knowledge, accountability, and leverage.用专长知识、责任担当和杠杆效应来武装你自己。

Specific knowledge is knowledge that you cannot be trained for. If the society can train you, it can train someone else, and replace you.专长知识是无法通过培训轻易获得的知识。如果社会能轻易培训你，它也能轻易培训别人并替代你。

Specific knowledge is found much more by pursuing your genuine curiosity and passion rather than whatever is hot right now.获取专长知识，更多在于追随你内心真正的好奇心和热情，而不是追逐眼下的热门趋势。

Building specific knowledge will feel like play to you, but will look like work to others.构建专长知识的过程对你来说像是在玩耍，而在别人眼里却像是在艰苦工作。

When specific knowledge is taught, it’s through apprenticeships, not in schools.专长知识的传授，往往是通过徒弟跟随师傅的传帮带，而不是在学校的课堂里。

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.专长知识通常具有高度的技术性或创造性。它无法被外包，也无法被自动化替代。

Embrace accountability, and take business risks under your own name. Society will reward you with leverage, revenue, and equity.勇于承担责任，敢于以自己的名义去冒商业风险。社会将会回报你杠杆、收益和股权。

The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.最具责任担当的人往往拥有独一无二、公开且伴随着风险的个人品牌：如欧普拉、特朗普、侃爷、马斯克。

"Give me a lever long enough and a place to stand, and I will move the earth." — Archimedes“给我一个足够长的杠杆和一个支点，我就能动摇地球。” —— 阿基米德

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).创造财富需要利用杠杆。商业杠杆来源于资金、人力，以及无复制边际成本的产品（如代码和媒体）。

Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.资金就是钱。要筹集资金，需运用你的专长知识，展现责任担当，并证明你具备良好的判断力。

Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.劳动力指为你工作的人。这是最古老且竞争最激烈的杠杆形式。人力杠杆可能会让你的父母印象深刻，但不要把一生浪费在追逐管理人数上。

Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.资金和劳动力是需要许可的杠杆。大家都在追逐资金，但必须有人愿意给钱；大家都在试图领导，但必须有人愿意跟随。

Code and media are permissionless leverage. They are the leverage behind the newly rich. You can create software and media that works for you while you sleep.代码和媒体是无需许可的杠杆。它们是新晋富豪背后的强大杠杆。你可以编写软件、制作媒体，让它们在你睡觉时为你工作。

An army of robots is freely available—it’s just packed in data centers for heat and space efficiency. Use it.一支机器人大军触手可及——它们只是出于散热和空间利用率的考量而被打包集中在数据中心里。善用它们。

If you can’t code, write books and blogs, record podcasts and videos.如果你不会写代码，那就去写书、写博客、录制播客和视频。

Leverage is a force multiplier for your judgment.杠杆是你个人判断力的放大器。

Judgment requires experience, but can be built faster by learning foundational skills.决策判断力需要经验的积累，但可以通过学习底层核心技能来加快构建速度。

There is no skill called "business." Avoid business magazines and business classes.世上并没有一种叫做“商业”的具体技能。少看商业杂志，少上普通的商业课程。

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.去研究微观经济学、博弈论、心理学、说服术、伦理学、数学以及计算机。

Reading is faster than listening. Doing is faster than watching.阅读比倾听更快。亲自实践比旁观更快。

You should be too busy to "do coffee," while still keeping a completely open calendar.你应该忙碌到没空参加无意义的“喝咖啡社交”，但同时又能保持日程表的完全空闲与自由。

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.设定并严格执行一个远高于当下的个人时薪标准。如果解决一个问题节省的钱低于你的时薪，那就忽略它；如果外包一项任务的花费低于你的时薪，那就外包出去。

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.尽可能拼尽全力工作。尽管与谁合作以及做些什么事，往往比你有多努力工作更加重要。

Become the best in the world at what you do. Keep redefining what you do until this is true.在你所从事的领域里做到世界最好。不断重新定义你的工作，直到这一断言完全成立为止。

There are no get rich quick schemes. That’s just someone else getting rich off of you.世界上根本没有快速致富的捷径。那不过是别人想利用你来快速致富罢了。

Apply specific knowledge, with leverage, and eventually you will get what you deserve.运用专长知识，借助杠杆效应，历经时间的沉淀，你终将获得应有的回报。

When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.当你最终获得财富时，你会发现这其实并不是你最初真正寻找的东西。不过，那是后话了。