创业

让创业公司变得强大

September 2026 2026年9月 One of the most useful heuristics I have when doing office hours with st…

创业保罗·格雷厄姆 · Paul Graham

构建高度粘性数字社群的闭环指南

绝大多数数字社群走向衰亡的根本原因，在于将“社群”误建成了单向输出的“粉丝群”。斯鲁蒂·希瓦指出，打造高度粘性社群的核心，在于从一开始就建立明确的“共同身份识别（Shared Identity…

创业斯鲁蒂·希瓦 · Shruti Shiva

爆款标题与 Hook（吸引点）的撰写公式

在互联网时代，标题与第一句开头（Hook）决定了你内容的 99% 的成败。迪基·布什强调，没人会去阅读他们根本没有点开的内容；你的 Hook 唯一的作用，就是卖出 readers（读者）阅读第…

创业迪基·布什 · Dickie Bush

降低退款率与提升客户满意度的服务细节

许多企业退款率高企的根本原因，在于客户付款后经历了“买家后悔”的真空期。亚历克斯·霍尔莫齐指出，降低退款率的核心秘诀是大幅缩短客户获得“第一次成功体验”的时间（Speed to Value）。…

创业亚历克斯·霍尔莫齐 · Alex Hormozi

收并购资产评估与资产定价模型

Most people think you need millions of dollars in cash or a Wall Street degree to buy a cash-flo…

创业科蒂·桑切斯 · Codie Sanchez

做大线下生意的现金流管理与资本运作

Traditional offline businesses are not sexy, but they are predictable cash cows if you master fi…

创业尼克·胡伯 · Nick Huber

零预算高效裂变与网络获客路径

Paid ads are an expensive addiction; if your business relies 100% on Meta or Google Ads to survi…

创业施鲁蒂·希瓦 · Shruti Shiva

一人公司如何建立高客单价服务与产品梯队

Most creators fail because they trade time for dollars linearly; to build a highly profitable so…

创业贾斯汀·韦尔什 · Justin Welsh

零基础看懂 ROIC（投入资本回报率）：企业终极盈利能力指标

If I could only use ONE single financial metric to evaluate the quality of a business, it would …

创业布莱恩·费罗尔迪 · Brian Feroldi

传统小商业的团队管理与 SOP 制定

Traditional small businesses rarely fail from lack of demand; they fail from operational frictio…

创业尼克·胡伯 · Nick Huber

打造高转化产品落地页（Landing Page）的文案排版结构

A landing page is not a digital catalog; it is an automated 24/7 digital salesperson designed to…

创业施鲁蒂·希瓦 · Shruti Shiva

降低客户流失率的 7 个核心策略

Most businesses spend 90% of their effort getting new customers and zero effort keeping them, wh…

创业亚历克斯·霍尔莫齐 · Alex Hormozi

从 0 打造数字产品并实现自动化销售的全流程

Building a high-margin digital product is not about creating a 20-hour massive course; it is abo…

创业贾斯汀·韦尔什 · Justin Welsh

解读巨头与高成长企业的“飞轮效应”

A business flywheel is a self-reinforcing loop where every core input accelerates another part o…

创业帕基·麦考密克 · Packy McCormick

拆解上市公司利润表的极简指南

The Income Statement shows a company's financial performance over a specific period of time (a q…

创业布莱恩·费罗尔迪 · Brian Feroldi

现金流小生意谈判与报价模板

Buying small, cash-flowing "boring" businesses is the single fastest way to buy income and build…

创业科迪·桑切斯 · Codie Sanchez

做大实体与传统商业的 10 个谈判技巧

Negotiation in the physical world is not about clever academic tactics or intimidation; it is ab…

创业尼克·胡贝尔 · Nick Huber

顶级创业者与投资人的 12 个高阶认知杠杆

Most people operate with linear logic, assuming 10x output requires 10x effort. 大多数人都在用线性逻辑思考与做事…

创业乔治·麦克 · George Mack

一人公司的自动化运营系统

The traditional business model preaches hiring employees and building complex management hierarc…

创业丹·高 · Dan Koe

品牌增长与用户留存的核心洞察

Growth is not about running random ad hacks; it is about building a repeatable engine anchored o…

创业朱利安·夏皮罗 · Julian Shapiro